Your Online Presence
Social networking is here to stay. Traditional jobs are no longer available. The resume and curriculum vitae are dead. Passion has replaced knowledge and is attacking experience. This is why you should take control of your online presence, your brand. Define your name and show the world who you are and what you’re about.
Treat yourself like a brand. I finally started to understand that “Air Jordan”, “Coke”, “Paul Grimes” are all brands. I am not saying that you have to publish your name in as many locations as “Coke” tries to get into. What I am saying is that you should publish what you are about in an easy to find place like Facebook.
Not for Me
A good friend and old colleague (I am talking about you Lance Cleveland) of mine is always posting about what he has accomplished on a product he develops (Store Locator Plus.) I have seen him spam Facebook 5 times in a day. He doesn’t do that so people will buy his product, “like” his Facebook page, view his blog or ever drive traffic somewhere. He does so people can tell him about his product. Don’t get me wrong, he wants to make money. He makes money by gaining knowledge as to what his users and potential users like, dislike and want to see in his plug ins. The easier it is for others to find him, communicate with him, the better he can respond to their needs, individually or collectively. Brand recognition, I get it.
It’s For Everyone
It does not matter if you’re a 20 year employee at Cinemark or a high school kid trying to figure out what you are doing with your life. Your next step in life may be significantly impacted by your online presence. I have avoided hiring people because they posted pictures of themselves urinating in public, talking about how 420 friendly they are. Their online presence prevented them from getting a job, and they did not even know it. I know of employees that were refused raises because of routine, negative remarks about their current job on Facebook. It may not seem fair, but our future is tied to social networks. Protect your presence, control your brand.
Scott Hanselman has a nice article related to social branding.
If you have any recommendations, leave them in the comments and I will update the additional reading section.